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Flagship — Seoul Cheongdam

Flagship — Seoul Cheongdam

Luxury Retail Seoul South Korea 2024

A free-standing Cheongdam flagship where the maison's stone facade met Korean seismic and thermal requirements.

01

The constraint

Korean seismic bracing and the insulation line both wanted the depth the facade build-up had already used.

02

How we resolved it

The stone was rehung on a lighter seismic-rated bracket that recovered 60mm, which absorbed both the bracing and the insulation.

Gallery

The project in detail

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